Professor Saras Sarasvathy is a leading scholar in the world within the area of entrepreneurship, cognitive science and behavioural economics. Named one of the Top 18 Entrepreneurship Professors by Fortune Small Business magazine, Sarasvathy is a leading scholar on the cognitive basis for high-performance entrepreneurship.

In 2022, Sarasvathy received the Global Award for Entrepreneurship Research, which is added to several other awards received in the past on what she has labelled effectuation: the principles followed by expert entrepreneurs.

According to Professor Saras Sarasvathy, effectuation is a way of thinking and decision-making that is based on the idea that entrepreneurs create their future by taking action and making things happen.

The guest lecture is aimed at interested faculty and students.