Mission

The mission of Aalborg University Business School (AAUBS) is to advance knowledge and educate students in business and related areas of scholarship in ways that will best address the fundamental challenges in the 21st century.

Aalborg University’s problem-based approach to scholarship and education is at the core of AAUBS. Academic staff and students alike apply their analytical skills and a solution-based approach to solving real problems and challenges in business and society. This is our commitment to the outside world.

Vision

At Aalborg University Business School, our motto encapsulates our vision: “Making minds work for tomorrow”.

The world as we know it is at the frontline of unprecedented change, and we believe that the answers to the challenges ahead do not primarily lie in the past. Therefore, we identify and develop solutions and business models that work for the future. We take responsibility in creating new knowledge, enabling innovation, creating value and bringing researchers, students and businesses together. In doing so, we emphasize that the businesses we collaborate with generate positive value capture trajectories by applying our knowledge, employing our students and in gaining access to our data.

At AAUBS, education, research and industry collaborations become a successful discharge of ideas in shaping the future. We firmly believe that challenges and complex problems often find better solutions in collaborations across geographical and cultural borders. In solving problems, we promote thinking for the future and bridging the gaps between business and science. In this context and beyond, the term ‘innovation’ is pivotal to us. Innovation is key in our educational institution and in the companies we know and work with, and that is why we have a vision to turn the technology of the future into business. In short, we seek to push the frontiers of knowledge.

We aspire to make minds work for tomorrow.

The Need

We – people, businesses, authorities and societies – are standing on the threshold of unprecedented change. Answers to ensuring sustainable growth in the future will not be found in the past. They will be found by thinking new thoughts – and thinking green. Green innovation is about new technology, new mindsets, new ways of doing things – and not least new types of collaborations. The key word is innovation – not only in educational institutions, but also in companies. That’s why we at AAU Business School have a sharp focus on turning technology of the future into business.

Who We Are

We bridge the gap between business and science. That goes for our education and for our research. Because we know that precisely this combination is crucial to how we succeed in shaping the future in new ways. We need to do things in new ways, which makes sense – on every bottom line.

Our Students

As part of Aalborg University, we educate students with a can-do attitude, and who are trained to deal with and solve actual problems. Students who dare raise their eyes, ask questions and challenge the status quo. We believe these traits are preconditions for creating change, and our students are passionate about making a difference. About moving something or someone to new places. Always with a specific starting point.

Our Researchers

The same goes for our research. The prerequisite for our work is relevant research of the highest quality. We, therefore, take current trends and issues into account in all the knowledge we produce. Only then can we contribute with business-critical insights that make a difference outside the university walls. It is our commitment to the outside world. And we are proud to live up to it.

Our Collaborations

Essentially, we are here to create value for society and the companies and organisations that are its engine. It’s about education and research, but it’s also about creating the right connections between knowledge, companies and competences right where we are – in North Jutland. Our close, regional collaboration is unique not only in Denmark, but also internationally. And this combination is fruitful for identifying and developing solutions and business models that work for the future.

Aalborg University Business School - Making Minds Work For Tomorrow